// AI news · 2026-10-30 · The Verge
Reddit CEO says Google's AI Mode doesn't drive traffic
Reddit CEO Steve Huffman states Google's AI search modes no longer drive traffic, citing a drop in weekly search referrals.
Published 2026-10-30 06:19 (Beijing time)Source The VergeAuto-summarised, fact-checked against source
01Summary
He attributes reduced visibility to AI Overviews and machine-translated content ranking lower abroad. Despite Reddit remaining a top search term, users are no longer being directed there as before. The company is responding with personalized feeds, video content experiments, and mandatory login to improve engagement and data safety.
Summarised from the original article by an open-source model, then checked automatically: every number and English name must appear in the source. The original article is authoritative.
02Key points
- Google's AI Mode no longer drives traffic to Reddit.
- Machine-translated content ranks lower in international searches.
- Reddit remains a top Google search term but less visible in results.
- Reddit is testing personalized feeds, video posts, and mandatory login.
03Source
Reddit’s CEO says Google’s AI Mode ‘does not drive traffic’
The Verge · published 2026-10-30 06:19 Beijing time
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